Built by retailers who understand your daily challenges
CajaFlow isn't our first venture. We've been helping small retailers succeed since 2017.
Since 2017 • Brazil
2025 • Global
Proven Track Record
Before launching CajaFlow, we built SMB Store in Brazil
How It All Started
In 2017, our founder Alonso Freitas Leite saw a problem that kept repeating itself: small shop owners in Brazil were drowning in spreadsheets, losing sales to stockouts, and had no clear picture of their profits.
With over 15 years of experience in IT, marketing, and sales, Alonso knew there had to be a better way. He built SMB Store, a simple, affordable system designed specifically for small retailers who run everything themselves.
What started as a solution for a few local shops grew into something much bigger. Today, SMB Store serves over 30,000 retailers across Brazil, has processed over 910 million sales, and maintains a 93% customer satisfaction rating.
Now, we're bringing that same proven solution to small retailers in the United States and Latin America as CajaFlow.
Our Mission
To simplify retail management for small shop owners who do it all so they can spend less time on paperwork and more time serving customers.
Our Vision
To be the go-to inventory and sales platform for independent retailers who want simple, reliable tools without enterprise complexity.
What We Believe
Small retailers first
Every feature is designed for shops with 1-5 employees, not enterprise chains.
Simplicity over complexity
If it takes more than 5 minutes to learn, we redesign it.
Real support from real people
No bots, no runaround. Just humans who understand retail.
Transparent pricing
One simple price. No hidden fees. No per-transaction charges.
Why CajaFlow Is Different
We're not a startup experimenting with your business
Battle-tested
8 years of real-world experience with 30,000+ retailers taught us what actually works.
Proven reliability
We've processed over 910 million sales. Our platform handles real volume, real businesses.
Customer-driven
Every feature exists because retailers like you asked for it. We listen, then we build.
Built for your size
Not too simple, not too complex. Just right for shops with 1-2,000 products and small teams.
Trusted by Thousands
Over 1,000 five-star reviews on Google. Rated in the top 3 nationally for retail software on Mercado Livre since 2018.
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